The Victor Talking Machine Co. launches ShopVictor® for music fans everywhere!

The Victor Co. launches ShopVictor® at VictorRecords.com on May 21st, 2020!

The Victor Co. launches ShopVictor® at VictorRecords.com on May 21st, 2020!

On May 21st 2020, ShopVictor® will open its ‘digital doors’ to the public. Found at VictorRecords.com, ShopVictor® is Victor’s first consolidated e-commerce marketplace for all things Victor Talking Machine Co. Launching with it will be Victor’s first foray into consumer products available online - previously The Victor Talking Machine Co. offered, largely, only Victor Home Audio products via e-commerce. The new ‘Product From Victorville®’ Division was tasked with creating a world of goodies for fans of music through Victor’s nearly 150-year roots in the music industry. ShopVictor® will also unite with it Victor Home & Pro Audio Instrument lines, and records - in one easy to access portal for music fans everywhere.

The Victor Talking Machine Co. is all about creating a musical world in which the past and future of the art of recorded sound is preserved, developed, and reborn...every day! Victor’s mission from day 1 has been to craft 'Victorville®' into a musical ecosystem that lives and breathes the production and reproduction of music - while supporting the artisans that make it all possible. ShopVictor® is your one-stop portal for all that is best in music through The Victor - and it is a direct way to support the rebirth of the new music industry by and for artists.

Hats, Shirts, Jackets, Women’s Wear, Men’s Wear, Children’s Wear, Summer Wear, Accessories and more launch at ShopVictor® at VictorRecords.com

Hats, Shirts, Jackets, Women’s Wear, Men’s Wear, Children’s Wear, Summer Wear, Accessories and more launch at ShopVictor® at VictorRecords.com

Launching with ‘ShopVictor®’ are 4 collections to differentiate Victorville® Products which include; The Victorville® Collection (general merchandising), Little Nipper® Collection (youth/children), John Wanamaker® by Victor Collection (designer fashion and goods), and the Francis Barraud Art Studio® (products focused on the original artwork of Victor graphic designer Francis Barraud). The Victor Company has also forged collaborations with Luxxotica® (makers of Ray-Ban Sunglasses), Zippo® and a number of firms to expand ‘Products From Victorville®’ Division’s abilities to create new experiences and products for our fans. -and artists.

Our Victorville® product development team has worked hard to bring you the kinds of high-quality designer apparel, and lifestyle goods that help fans of authentic artisanal music declare: "I believe in the artists - and I support the past and future of their music industry!"...they are also the best of the best.

Take a moment and checkout 'ShopVictor®' at VictorRecords.com...we think you'll fall in love with music all over again - and when you do; you're supporting a new music industry by artists...and for artists...right here in America.